Eurocopter Outlines its Strategy for 2010 and Beyond

21 February 2010

Transforming innovation into customer value

Eurocopter is in a strong position to maintain the company’s market leadership over the near term, as it sets to prepare for the future with innovations that will further reduce the environmental footprint of its helicopters, enhance their operational safety and enable the Group to deliver superior customer value. 

This was the main message of President & CEO Lutz Bertling at Eurocopter’s Heli-Expo show-opening press breakfast, which attracted news media from around the world. 

“In today’s challenging market conditions, we believe now is the time to push innovation, to move ahead with research and technology, and develop new aircraft to be ready when the next market upturn comes,” he told reporters. 

Bertling said 2009 was better than expected for Eurocopter in terms of turnover, and it was the company’s second best year for consolidated order intake value—driven by government business, new orders for larger helicopters, and its growing service and support activities. 

In additional to the major focus on innovation, Lutz said the Group will continue to develop its support and services business, one of the company’s main growth paths in the coming years.