Eurocpter: The undisputed leader

 EC Philippines
With 62 aircraft being operated by 38 different customers, Eurocopter owns a 46% share of the market in this region.

With a major increase in the sales and tonnage of aircraft sold, a resurgent Eurocopter Philippines is seizing the Philippine growth market.

With 80 million inhabitants spread over more than 7,000 islands and islets, the Philippines have major requirements for helicopters. These requirements are partially met by a total fleet of 132 turbine-powered helicopters (the private and parapublic sectors combined). Thierry Tea, who became CEO of Eurocopter Philippines in August 2007, is clearly relishing his new role:
“With 62 Eurocopter aircraft being operated by 38 different clients, we have captured a 46% share of the current market. We are now focusing on improving customer satisfaction and strengthening our local presence.”
The helicopter market is in robust health, boosted by a booming economy. The mining and property development sectors are big operators of helicopters, and these sectors are flourishing, while the off-shore oil and gas industry and the emergency medical service (EMS) sector are also set for rapid growth. The other key factor behind Eurocopter’s progress is the remarkable breakthroughs made by its range of twin-engine aircraft.
“Almost 60% of the current Eurocopter fleet in this country is made up of single-engine aircraft from the AStar/Ecureuil family,” explains Thierry Tea. “But 2007 was marked by the sudden emergence of the twins. Six new aircraft were sold last year: an AS365 N3 Dauphin, an EC155, two EC145s (1), and two EC135s. This is a clear indication that the market is making qualitative progress.”
With one sale in 2004, two in 2005, six in 2006, and another six in 2007, the progress is just as spectacular in terms of the number of aircraft sold. This success can certainly be explained by the recovery of the market, the success of the current range, and the efforts of the subsidiary’s sales team in association with Eurocopter South East Asia. Just to prove it: in 2007, Eurocopter’s two main rivals only sold one aircraft in the Philippines between them!




(1) These are the first AS365 N3 Dauphins, EC155s and EC145s to enter service in the Philippines.

_AUTHOR: ALEXANDRE MARCHAND


FLYING HIGH

 EC Philippines
Cliquer pour agrandir
One of the ambitions of Eurocopter Philippines is to become a centre of excellence for the repair of aircraft from the Ecureuil family.

Eurocopter Philippines was created in 1997, principally as a maintenance centre. In the latter half of 2007, the subsidiary was completely reorganised to make the most of the rapid expansion of the local market. Eurocopter’s ambition is to make the subsidiary a centre of excellence for the repair of aircraft from the Ecureuil family, while increasing the sales of new and previously-owned helicopters. Eurocopter Philippines currently employs 35 people and is growing fast.